COLLABORATOR CRUSH: Erika Astrid
Meet Erika Astrid. As a long time creative collaborator and brand friend, our love and admiration for her runs deep. Like, all the way back to our previous Solestruck life. These days, Erika's creative talents are vast, ever-evolving and continuously inspiring. That's we why keep coming back together to create content like our latest product editorial for FALL 2023: Drop 1. Check out our Q&A with Erika and our first editorial launch of the season!
Plus *spoiler alert* she has a gorgeously curated online vintage shop and she's giving IB fans an exclusive discount! Keep scrolling to get your code.
HOW DID YOU START WORKING WITH INTENTIONALLY BLANK?
In 2012, shortly after moving from Germany to Idaho, fate brought Ty into my life through my friend Camilla in Boise, ID. At the time, I was just beginning my journey into photography, and Ty was the creative director of Solestruck. He believed in me and hired me for my first ever campaign that we shot in the Idaho desert. I admire Ty's creative genius and always look forward to creating together.
YOU SEEM TO WEAR SO MANY HATS? DARE I ASK....HOW DO YOU IDENTIFY! :) DESIGNER, STYLIST, PHOTOG, VINTAGE DEALER, CREATIVE CONSULTANT? WE WANNA KNOW....WHO IS ERIKA ASTRID!?
Ha! My bf makes fun of me (in the sweetest way) because I can never focus on one thing but that’s what keeps me thriving. I am just a gal who needs to be creating at all times, that’s what fuels me and gives me energy. Currently I am back to only wanting to do creative direction, photography and moving images. But who knows what my answer will be in a few months.
YOU RECENTLY LEFT LOS ANGELES, TELL US ABOUT WHERE YOU LIVE NOW AND WHY YOU LOVE IT?
I am back on the east coast, about 4 1/2 hours outside of NYC in Virginia where my bf and I bought our first home. But I am planning on moving back to the city. I am always evolving and ever changing in all aspects of my life. I don’t ever want to stand still and will always follow where I am being called to. I am still working a lot in LA though which is honestly ideal - I love LA but I don’t love living there.
MOST MEMORABLE PHOTO EXPERIENCE?
OMG, so many, but probably working with FENDI, I learned so much and got to travel to so many amazing places and worked with so many wonderful people. I love traveling for work. More of that!
LIST TWO TRENDS FOR US: WHAT TREND DO YOU WANT TO DIE? WHAT ARE YOU FORECASTING AS A NEW TREND FOR FALL?
Honestly not into Y2K being back, I didn’t like it back then and not a fan now.
I don’t know about trends at all since I am such a Capricorn when it comes to fashion - minimal and timeless which I think will always be in fashion.
TOP THREE MOST USED APPS ON YOUR DEVICES?
According to my screen time: Instagram, Youtube, Fitbod (best workout app!)
TOP THREE FAVORITE INSTA ACCOUNTS YOU FOLLOW FOR INSPO?
Ok, this is also something my bf makes fun of but I can NEVER name favorites, I could only tell you my top three apps bc of the screen time, if it wasn’t for that I would list 15 :D so I can’t tell you my top three insta accounts bc I only follow accounts that inspire me. Haha. All accounts. My explore page.
DESCRIBE YOUR PERSONAL STYLE STATEMENT WITH 10 WORDS OR LESS!
Minimalist comfort with a touch of whimsy.
Take a quick hop over to Closed Caption to explore and gag over Erika's vintage finds and get 25% off with the code: IBLOVE .