Oregon is my home state, and I have spent many years living part time in Portland during my five year stint as Creative Direct of now defunct (RIP!) In was in this time that I developed a love of Portland, the vibe, and became entrenched with a big circle of close friends and an even larger network of amazing contacts, dedicated creatives, social  connects and collaborators. There is something special about PDX!

It was this time, and those connections, that lead to our newest pop-up concept shop. We are honored to announce that we are creating a three month shop-in-shop in The Yo! Shop--located in NW Portland. They are celebrating their 1 year in their new space---and we are popping up for the celebration! Yo!, once known as an insanely irresistible hub of vintage, has since morphed into a full lifestyle concept store, catering to moms, kids, the tasteful gifter and the interior design afficianodo. Shopping their store is like my Tumblr, read my Inso diary and then had a baby.


We will be heading to Portland with a very eclectic mix of shoe staples, the full collection of apparel and several limited edition hats we have created specifically for this shopping experience. We are cordially inviting you to the launch of the event and hope to see you in Portland on the 19th of October. You can expect a lot of sizes, styles, exclusives, give aways, adult beverages, and a true celebration of the new YO! space, and all things we love about Portland.


Best, and see you there.

 Ty McBride

Founder and Creative Director.

Photos of our friend Kayla Hoppins in Fall IB

Shot by @tigerpup Alex Lianopoulos

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