NOSTALGIA NOW: PRE-FALL 2025 EDITORIAL

Welcome to Pre-Fall 2025: NOSTALGIA NOW.
This collection has us deep in our feels. Amid the chaos of today’s world, there’s been a strong pull toward the past—something that’s been deeply felt at IB HQ. This campaign is our homage to that memory-soaked feeling: the longing for simplicity, color, and connection.

Shot by Erika Astrid on location in Virginia, NOSTALGIA NOW blends our love for retro silhouettes with a clear-eyed determination to move forward. It’s a reflection on where we’ve been—emotionally and stylistically—while embracing what’s ahead with focus and intention.

Featuring vintage-inspired shapes and a rich palette of autumnal tones, this collection offers warmth, familiarity, and a sense of creative renewal. We hope these pieces spark as much joy for you as they did for us while creating them.